1375 Lenoir Rhyne Blvd SE, Hickory, NC 28602​

Anthony DeHart

Founder & CEO

  • Professional with 35 years of industry knowledge and practical experience in all phases of Cutting Tool Industry. Proficient in developing brand recognition and conducting analytical market research. Disciplined road warrior with heavy travel in North America, Europe and Asia.
  • Development of Strategic Goals for Global Sourcing and Vendor Relationship of New Products and Growth of existing Product Lines – Familiar with nuances of mature markets such as cutting tools requiring special consideration for organic growth or acquired market share.
  • Development of Marketing and Advertising Campaigns including production of major trade shows with supporting collateral material, customer surveys and lead generation.
  • Research and Development focused on raw materials: HSS and Alloy steels, Carbides, Poly Crystalline Diamond and Advanced Surface Coatings – Skilled at globally sourcing raw material and semi-finished products for customization locally to meet customer requirements and demand.
  • Considerable experience interfacing with machine tool manufacturers to gain working knowledge of complete machining operation. Thorough knowledge of spindle interfaces, coolant delivery, work-holding and machine configurations enabling a holistic approach to define a complete process or machining operation.
  • Complete understanding of intricate details for how a cutting tool is influenced by the totality of the system which includes the perishable tool, the tool holder, the connection interface to the spindle and the spindle as well as the rigidity of the work piece and operating parameters of the tool. Having this technical knowledge and the ability to communicate with both shop floor staff as well as upper management has afforded be the ability to significantly increase sales from key accounts.
  • Competent technical sales engineer providing key account management, dealer and distributor support and OEM relationships with machine tool builders. Provide project leadership for special applications requiring custom tooling and or technical support to end users on operating parameters of special machining projects.
  • Creative ability to visualize entire manufacturing process from raw material to finished product and communicate effectively with engineering, end users of the product and suppliers of the materials. Gifted with ability to analyze large amounts of empirical and practical data to support business decisions while being connected to the customer base on a ground touch level.
  • Hands-on development for design and manufacture of application specific cutting tools including mechanically clamped carbide insert tooling, solid body brazed carbide or PCD tooling systems.
  • Considerable experiences determining proper tool geometry and operating parameters of application specific cutting tools used in wood, composites, plastics, aluminum and nonferrous metals. Selection of carbide grade and coatings or diamond for optimal application performance according to work piece specifications and machining conditions.
  • Proficient in definition of proper operating parameters of individual cutting tools based on material being machined, work piece rigidity, machine tool limitations, spindle interface, coolant and chip evacuation, etc…

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